[ IN UNIVERSE ]

ART DIRECTION

UI/UX DESIGN

GRAPHIC DESIGN

An art form. A social experiment. A collective literary and fashion movement unlike anything else. Within [ IN UNIVERSE ], we invite you to participate in literature paired with the fashion editorial in the modern age: digital fragments of a story, driven and chosen by you.

In Universe is a cultural innovation project that merges fashion storytelling with interactivity, community engagement, and literary depth. It reimagines traditional fashion narratives by inviting users to co-create content, transforming passive audiences into active participants.





We began by questioning: What are fashion narratives today? Often confined to static editorials and fashion films, current narratives feel distant, impersonal, and disconnected from their viewers. In contrast, In Universe proposes a future where fashion media becomes interactive, dynamic, and community-driven.

Key Elements

• Interactive Literary Storytelling:

Stories unfold weekly. Each chapter ends with a user vote, shaping the next week's development. Over three months, the community collaboratively determines the final story.

• Fashion Editorials Inspired by Stories:

Based on the final voted storyline, a fashion editorial is created. Each ending results in a different visual direction, emphasizing the project’s adaptability and openness to diverse aesthetics.

• Collaborative Creative Ecosystem:

Open to writers, designers, photographers, filmmakers, and emerging brands. Users can publish their own stories, initiate collaborations, or feature their fashion designs in editorial content.

• Slow Media Philosophy:

By grounding the platform in literature, we advocate for slowing down in an era of AI-generated, disposable content—echoing the values of sustainability in fashion.

Visual & UX Design

• Aesthetic: Minimal, immersive, and narrative-focused.

• User Experience: Designed to facilitate storytelling, emotional immersion, and creative participation across devices.

Prototype Story -  “My Delicate Posthuman Body”

This speculative fiction explores posthumanism and what it means to be alive from a non-human perspective. The community selected among four alternate endings, each leading to a unique editorial. The story is a philosophical reflection on identity, mortality, and technological embodiment.

Project Goals

• Democratize fashion storytelling through interactive, digital-first platforms

• Bridge literary arts and fashion as a method of slowing down consumption

• Provide a collaborative space for emerging creatives

• Offer a new cultural model for fashion media in the post-digital age

  
  

  ART DIRECTION Athena Kuang, Pei-Yan Kang
  
  PHOTOGRAPHER Athena Kuang
  
  STYLIST Simona Hu
  
  PRODUCTION Si-Yu Chen
  
  UI/UX DESIGN Athena Kuang
  
  BRANDING Pei-Yan Kang
  
  STORY WRITER Athena Kuang
  
  MAKEUP Giulia Cecceralli
  
  TALENT Michael D’Angelo,  Giulia Sacchero,  Zinam Klaas
  
  DESIGNERS  Isabella Rose, Gabija Overlingaité, Shruti Pillai,  Martina Flores  Aricò,  Maya Yaniv,  Elias Matso, Isabella Valdez