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At Nike, innovation rarely stands still. It expands, adapts, and finds new air to breathe.
This ethos comes to life at Unlimited Air at Drop City, Milan, an immersive space celebrating Nike Air as a limitless platform for experimentation.
The Therma-FIT Air Milano Jacket is the latest expression of that philosophy and built from one of the brand’s most iconic elements: Air.
In this conversation, Martin Lotti, Nike Chief Design Officer and Danielle Kayembe, Expert Apparel Product Innovation Manager discuss the thinking behind Nike’s latest apparel innovations, from conceptual vision to technical execution. Together, they reflect on athlete-led design, the evolution of Air beyond footwear, and how performance, storytelling, and experimentation shape the future of Nike innovation.
As art director and creative producer, I planned the visual mood of the video, organized the on-day logistics of the shooting, interviews, and created the visuals for the on-video motion graphics.
