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As Creative Producer for The North Face’s Casentino campaign, responsibilities included developing and executing a photoshoot that connected the Denali red jacket to its heritage roots in the Casentino region. The concept centered on casting a local shepherd and documenting him within his real working environment to create a direct link between the fabric’s origins and contemporary product storytelling. The role covered concept refinement, casting, location management, production oversight, and photo delivery, ensuring the final assets aligned with brand objectives and campaign messaging.
